KELLY ADAMS
CORE STRENGTHS
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Ability to impact, influence, and lead
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Achievement oriented with high standards
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Effective listener and articulate communicator
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Adept at creating the shared vision of Senior Management, Operations, and Sales
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Excellent decision-maker — understanding and evaluating relevant information
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Passionate, positive, energetic
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Good sense of humor
DEMONSTRATED SUCCESS
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Brand Development, Marketing, and Advertising Leader
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Strategic Marketing, Brand Leadership, Marketing Planning
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Client Acquisition, Management, and Retention
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Strategic Business Writing Expertise
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Brand Asset Management
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Lead Generation
PROFICIENCIES
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Content Management Systems
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CRM Programs
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Microsoft Office Suite [ MAC & PC ]
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Adobe Creative Suite [ MAC & PC ]
CAREER EXPERIENCE
Stuff-RVA
2018 – Present
• Building a local presence
• Sales Leadership
• Customer Relationship Building
• Event Planning
• Curate Shop with Local Artist's and Artisan's Work
• Seasonal Planning
• Building Newsletter Presence - 90% Open Rate
• NBC 12 Contributor
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• Copywriting
• Creation of internal and external blogs
• Content creation
• SEO analysis, recommendations, and implementation
• PPC campaigns
• Public Relations
• Direct Mail
• Marketing recruitment
• Content Management System
• Many Social Media Outlets
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Marketing Consultant
2012 – Present
• Copywriting
• Creation of internal and external blogs
• Content creation
• SEO analysis, recommendations, and implementation
• PPC campaigns
• Public Relations
• Direct Mail
• Marketing recruitment
• Personal Blogging
• Content Management Systems, WordPress, Wix, Sq Space
• Many Social Media Outlets
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CONSULTING SERVICES
• Brand positioning and analysis
• Competitive analysis
• Brand asset management
• Lead generation
• Creative direction
• Web development
• User experience(s)
•. Actress
Founder | Managing Partner
PUNCH
2000 – 2012
PUNCH is a creative hub located in Richmond, Virginia. I founded the company in 2000 after identifying a niche for a highly creative agency. Our goal was to help our clients fuse together successful branding and marketing strategies/campaigns that promoted the value, trust and confidence in the company’s image, products, and services.
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Successfully founded and grew the company from one designer to a 25+ member staff that included account executives, design, writing, web, illustration, production and freelance talent (to name a few)
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Fostered an innovative and collaborative work environment that enabled programmed and lateral thinkers to form teams that generated award-winning creative and measurable results
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Provided account management leadership and inventive marketing approaches for clients across diverse industries and products
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Helped craft and execute integrated marketing strategies that delivered on clients’ ambitious business goals – with a particular focus on contributing printing expertise in a largely digital world to shape successful marketing efforts across multiple channels
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Built relationships with key stakeholders worldwide, nationally, and regionally to maintain and create new business opportunities
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Tracked evolving markets to ensure cutting-edge services were provided to our clients
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Managed day-to-day business: internal & external marketing, recruited top talent, responded to client needs, and tended to financials
EDUCATION
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OLD DOMINION UNIVERSITY
1980 – 1983
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UNIVERSITY of RICHMOND
Marketing – Continuing Studies
JOHN TYLER COMMUNITY COLLEGE
Art History
Typography
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HARVARD
On-Line - Tangible Objects
COMMUNITY INVOLVEMENT
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AIGA – Founding Member - Treasurer
Children’s Museum of Richmond - Board Member
Creator of CMOR the Dinosaur
President – Salisbury Mother’s Club 2007-2011
President – SCC – Women’s Tennis 2009-2012
VMFA – Muse Award Winner - Creativity in the work place
Leadership Metro Richmond
CreateAthon – Local Agency - Partnering with VCU
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UNIVERSITY of VIRGINIA
Darden School of Business - Actress – Leadership Program