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PROFESSIONAL EXPERIENCE

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Founder & Creative Leader

Punch – Richmond, VA (2000–2012)

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• Launched and grew a full-service creative agency from solo operation to 25-member team, spanning design, account management, writing, web, illustration, production, and freelance talent management
   

• Fostered a collaborative, innovation-centric environment that yielded award-winning, measurable campaigns
   

• Oversaw integrated marketing strategies across print and digital channels, leveraging evolving trends to drive client success
   

• Built a wide-reaching network of stakeholders and sustained robust new business pipelines
   

• Managed day-to-day operations—including talent recruiting, financials, marketing, and client engagement
   

Marketing Consultant (2012–Present)

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• Deliver ongoing strategic marketing services, including brand positioning, competitive analysis, lead generation, and creative direction
   

• Spearhead content creation—blogs, copywriting, PPC, SEO optimization, PR outreach, and direct mail
   

• Develop and manage engaging digital experiences on platforms like WordPress, Wix, Squarespace, and CMS tools
   

• Provide marketing recruitment support and oversee multi-channel social media strategies
   

Director of Retail & Visual Marketing

Stuff-RVA – Richmond, VA (2018–Present)

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• Amplified local brand presence through effective retail leadership and community engagement
   

• Curated a boutique of local artists and artisans, ensuring seasonal relevance and quality offerings
   

• Achieved a remarkable 90% newsletter open rate through targeted campaign strategies
   

• Served as a marketing contributor for NBC 12, enhancing brand visibility
   

• Stewarded brand storytelling—publishing internal/external blogs, crafting copy, and producing content across channels
   

• Executed SEO/PPC campaigns, PR initiatives, direct mail, recruitment marketing, and managed CMS and social media efforts